Responsibilities of the Public Relations, Media, and Marketing Administration

Develop and implement the institutional communication strategy.

Manage institutional identity and key messaging.

Build and maintain media relations.

Prepare press releases and official media statements.

Conduct media monitoring and analyze media coverage.

Manage institutional reputation.

Coordinate communication during crises and emergency situations.

Prepare periodic media and communication reports.

Organize and manage events and official occasions.

Coordinate and manage official visits and delegations.

Implement protocol and ceremonial procedures.

Liaise with governmental and private-sector entities.

Manage official college ceremonies and events.

Develop reception and hospitality programs.

Strengthen institutional relationships with relevant stakeholders.

Document official events and activities.

Develop and implement the internal communication plan.

Manage internal communication channels.

Disseminate internal news and communications.

Promote awareness of policies, regulations, and institutional initiatives.

Support communication among departments and organizational units.

Manage internal awareness and engagement campaigns.

Measure employee satisfaction with internal communication.

Foster institutional culture and organizational belonging.

Prepare internal newsletters and reports.

Document and communicate internal achievements.

Develop and implement marketing plans and strategies.

Promote academic programs and educational services.

Attract prospective students and enhance enrollment conversion rates.

Manage marketing campaigns.

Oversee and strengthen the Colleges’ brand identity.

Conduct marketing research and market analysis.

Measure and evaluate marketing performance.

Identify and manage marketing partnerships and opportunities.

Develop and produce media and marketing content.

Write news articles, reports, and promotional materials.

Design advertising, promotional, and awareness materials.

Produce promotional and informational videos.

Conduct photography and event documentation.

Produce motion graphics and other creative media assets.

Ensure consistent application of the visual identity across all outputs.

Manage archives of photographs and media materials.

Manage social media accounts and platforms.

Develop and implement digital publishing plans.

Manage and update website news content.

Plan and execute digital marketing campaigns.

Monitor and analyze digital performance indicators.

Enhance the digital visibility and reach of content.

Monitor engagement and responsiveness across digital platforms.

Prepare digital analytics reports and performance statistics.

Manage and operate the Contact Center.

Receive and handle inquiries, complaints, and suggestions.

Monitor and follow up on requests and electronic tickets.

Provide support to applicants and students.

Measure beneficiary satisfaction and analyze feedback results.

Monitor compliance with established service-level standards.

Prepare periodic service performance reports.

Develop and enhance the overall beneficiary experience.