Tasks of the Public Relations, Media, and Marketing Committees
Institutional Communication and Reputation
- Develop and implement the institutional communication strategy.
- Manage institutional identity and key messaging.
- Build and maintain media relations.
- Prepare press releases and official media statements.
- Conduct media monitoring and analyze media coverage.
- Manage institutional reputation.
- Coordinate communication during crises and emergency situations.
- Prepare periodic media and communication reports.
Public Relations and Protocol
- Organize and manage events and official occasions.
- Coordinate and manage official visits and delegations.
- Implement protocol and ceremonial procedures.
- Liaise with governmental and private-sector entities.
- Manage official college ceremonies and events.
- Develop reception and hospitality programs.
- Strengthen institutional relationships with relevant stakeholders.
- Document official events and activities.
Internal Communication
- Develop and implement the internal communication plan.
- Manage internal communication channels.
- Disseminate internal news and communications.
- Promote awareness of policies, regulations, and institutional initiatives.
- Support communication among departments and organizational units.
- Manage internal awareness and engagement campaigns.
- Measure employee satisfaction with internal communication.
- Foster institutional culture and organizational belonging.
- Prepare internal newsletters and reports.
- Document and communicate internal achievements.
Marketing
- Develop and implement marketing plans and strategies.
- Promote academic programs and educational services.
- Attract prospective students and enhance enrollment conversion rates.
- Manage marketing campaigns.
- Oversee and strengthen the Colleges’ brand identity.
- Conduct marketing research and market analysis.
- Measure and evaluate marketing performance.
- Identify and manage marketing partnerships and opportunities.
Content and Creative Production
- Develop and produce media and marketing content.
- Write news articles, reports, and promotional materials.
- Design advertising, promotional, and awareness materials.
- Produce promotional and informational videos.
- Conduct photography and event documentation.
- Produce motion graphics and other creative media assets.
- Ensure consistent application of the visual identity across all outputs.
- Manage archives of photographs and media materials.
- Manage social media accounts and platforms.
- Develop and implement digital publishing plans.
- Manage and update website news content.
- Plan and execute digital marketing campaigns.
- Monitor and analyze digital performance indicators.
- Enhance the digital visibility and reach of content.
- Monitor engagement and responsiveness across digital platforms.
- Prepare digital analytics reports and performance statistics.
Contact Center and Beneficiary Services
- Manage and operate the Contact Center.
- Receive and handle inquiries, complaints, and suggestions.
- Monitor and follow up on requests and electronic tickets.
- Provide support to applicants and students.
- Measure beneficiary satisfaction and analyze feedback results.
- Monitor compliance with established service-level standards.
- Prepare periodic service performance reports.
- Develop and enhance the overall beneficiary experience.
